
Date
Summer 2024
Time
12 Weeks
Project Type
Product Design I Engineering
Contribution
Individual Project
Make the Evolution
But…
Captures moments, and touchable memories.
Create waste shots.
Even in the same scene with the same settings, the photos are different.
2 Pros
and
9 Normal Users
No/less adjustments of light
Hard to take selfies
Blurred shots
Out of focused
What you see is not what you get
Auto only with less controls
Cannot see yourself
Slow shutter speed
Non-changeable focus point
Side viewfinder structure
Discovering
Polaroid’s
Structures
Customized
Functions
Digital
Support
For Professionals:
Better experience and more accurate photos.
Remote
Controller
Redesigned
Structure
For Beginners:
Easy to use and reduce waste films.
Redesigning Structures
Single-Lens-Reflex Structure
First Round Mockups
Testing the minimum size needed to fix the components
Second Round Mockups
Testing the ergonomics (Buttons, comfortableness and CMF)
Third Round Mockups
Finalizing the design
Finalizing Engineering Design
Fit the components base on the models
Introducing…

Redesigned Mechanical Structure
Single Lens Reflex (SLR) structure, combined with the latest electronic control system, allows what you see is what you get. Prevent photos from appearing offset and out of focus.
2 Designs For i-Series and Go-Series
One is more professional, the other is more entertaining.
Digital Assistance
Digital cameras and sensors to take more accurate shots.
Flash Control
Switch between flash on-off, fill light and auto flash.
Remote Controller
The detachable remote control display, combined with digital viewfinder, provides more accurate picture information when in use.
Professional Handling
More operations and display information, and more professional hardware (such as focus point joystick, providing more focus options).
More Details
With a tripod interface, able to take long exposure photos
Rubber feet to prevent bumps to the camera.
Smaller Size
Simplified Operations
Selfie Mode
The reflection of the lens layer can be used as a mirror, the green light in the middle is the selfie countdown.
Functional Display
Simple icons display the camera’s mode and status, making it easier to use and operate.
1:1 Prototypes
Take the Shot
