Date

Summer 2024

Time

12 Weeks

Project Type

Product Design I Engineering

Contribution

Individual Project

Make the Evolution

But…

Captures moments, and touchable memories.

Create waste shots.

Even in the same scene with the same settings, the photos are different.

2 Pros

and

9 Normal Users

No/less adjustments of light

Hard to take selfies

Blurred shots

Out of focused

What you see is not what you get

Auto only with less controls

Cannot see yourself

Slow shutter speed

Non-changeable focus point

Side viewfinder structure

Discovering

Polaroid’s

Structures

Customized

Functions

Digital

Support

For Professionals:

Better experience and more accurate photos.

Remote

Controller

Redesigned

Structure

For Beginners:

Easy to use and reduce waste films.

Redesigning Structures

Single-Lens-Reflex Structure

First Round Mockups

Testing the minimum size needed to fix the components

Second Round Mockups

Testing the ergonomics (Buttons, comfortableness and CMF)

Third Round Mockups

Finalizing the design

Finalizing Engineering Design

Fit the components base on the models

Introducing…

Redesigned Mechanical Structure

Single Lens Reflex (SLR) structure, combined with the latest electronic control system, allows what you see is what you get. Prevent photos from appearing offset and out of focus.

2 Designs For i-Series and Go-Series

One is more professional, the other is more entertaining.

Digital Assistance

Digital cameras and sensors to take more accurate shots.

Flash Control

Switch between flash on-off, fill light and auto flash.

Remote Controller

The detachable remote control display, combined with digital viewfinder, provides more accurate picture information when in use.

Professional Handling

More operations and display information, and more professional hardware (such as focus point joystick, providing more focus options).

More Details

With a tripod interface, able to take long exposure photos

Rubber feet to prevent bumps to the camera.

Smaller Size

Simplified Operations

Selfie Mode

The reflection of the lens layer can be used as a mirror, the green light in the middle is the selfie countdown.

Functional Display

Simple icons display the camera’s mode and status, making it easier to use and operate.

1:1 Prototypes

Take the Shot