Date
Spring 2024
Time
14 Weeks
Project Type
UI/UX I Graphic
Contribution
Group Project
Sponsored Project
Cedars-Sinai is a leading healthcare organization in Los Angeles, known for advanced patient care, medical research, and academic affiliations.
Our Goals
Design an integrated campaign for Lung Cancer Screening, including software interface, engaging posters, visual graphics, and branded truck decor to raise awareness and streamline patient treatment access.
Widespread
Simple & Clear
Muti - Culture
On site interviews
▼
>90%
Early treatment
survival rate
No / minimally
invasive surgery
< 5%
Late treatment
survival rate
Non-smokers can
also get ill
Facts about Lung Cancer Treatments
Major
Problems
01
02
Lack of trust in the healthcare system, assume it will not have significant effect.
03
Not willing to share because of either ignorance or guilt of illness.
Lack of knowing of lung cancer, such as benefit of early treatment, and the harm caused by ignoring.
04
Fear about the lung cancer treatment, so rather not get tested.
05
Difficulties in publicity due to different ethnic groups.
48 %
Hispanic
13 %
8 %
Asian
(Chinese 4% Korean 2.5%)
African American
28 %
White
Many Los Angeles area residents live in communities where people are often well connected.
Besides, chatting with family members and friends is also an important process of promotion.
Locations
With a large flow of people, potential patients may get information while waiting in stations.
Roadside billboards are also opportunities for publicity
Research
Insights
01
02
Testimonials are a very effective way to spread awareness and education in a campaign.
03
Religious leaders in the community are very helpful for guiding people, a strong binding effect.
Friends, peers, and family are very important to the patient during a cancer diagnosis.
04
Having community support is important for patients.
05
Family members are great advocates for the patient’s health
Our Concept
Screening Heroes
Screening Heroes is a campaign focused on uplifting the voices of experienced community members and healthcare providers in lung cancer screening.
Our objective is to highlight positive role models in normalizing conversation about lung cancer screening, raising public health literacy, and increasing screening rates.
Healthcare Heroes
01
02
Informative Doctor
Attentive Caregiver
Goals:
Increase lung cancer screening awareness among communities.
Increase lung cancer screening rate.
Increase early cancer detection.
Provide equal access to quality healthcare.
Community Heroes
01
02
03
Spiritual Leader
Peers
Family Member
Goals:
To improve health for the their family and friends.
To lead by example in their community and empower folks.
To uplift other underprivileged folks and advocate for their health.
Type Studies & Visual Language
Messaging & Tone of Voice
Healthcare Heroes
From Attentive Caregiver (Nurse / Technologist)
“We’ll ride with you.”
“We’re here for you.”
“You’re a screening star!”
Community Heroes
From Community and Religious Leader
“Your wealth is in your health.”
“Have faith in the process.”
“Uplift to Out-Live.”
From Informative Doctor (PCP / Radiologist)
“It’s time for your yearly screening!”
“First steps are hard, we’ll make it easy.”
“The sooner you start the journey, the easier it will be.”
From Family Member and Peers
“Every year you screen is another year together.”
“Screening was so quick, it was over before I knew it.”
“I want you to thrive, not just survive.”
Hero Posters
Brand
Expansion
Stickers
Postcards
Tote Bag
Outdoor Billboards
Digital
Materials
Voice UI
Software
Website
Voice AI Concept
Placed in hospitals, clinics and public facilities.
Help translate health jargon into easy-to-understand language for elders while still remaining objective and honest.
Multiple languages will also be supported.
Click for Demo
▼
Dialogue Flow
(Public Space)
Tap Link
Tap smartphone to the kiosk and posters using wireless NFC or scan the QR code to get linked to our official website or smartphone companion app.
Screening Heroes
Companion App
View upcoming appointments.
Track the location of the mobile screening unit.
Chat with the on-board voice assistant for questions and concerns.
Automatically schedule all your future appointments.
Learn about the campaign and lung cancer screening.
High contrast colors for better legibility for the elders.
Bright green tappable buttons are unified in design and are min. 40px height for easier tapping.
Screening Heroes
Website
Website for the campaign features real testimonials from people (our heroes) who have experienced lung cancer screening.
This website serves to inform people about the process of lung cancer screening and point them to helpful resources to get them started.
